Schedule

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Minds Of Marketing : 18th OCT 2018, Setia City Convention Centre.

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08:00 - 09:00    Registration    
09:00 - 09:15    Opening    
09:15 - 10:20    Camelia Tan Sri Yaacob (Word Of Mouth Marketing "Power Tool Like No Other")

An ancient method of marketing between traders yet when applied by modern day entrepreneurs is still a powerful and effective tool to close business transactions. To build strong relationship and firm up long lasting networks it is highly recommended using the power of word of mouth marketing. Positive people skills bring customers closer hence closing transactions is quicker. Today word of mouth marketing is a phenomenon and to be a master in word of mouth marketing is exceptional because just one word can make that huge difference

10:20 - 10:40    Coffee Break
10:40 - 11:20    Andrew Chow (Your Personality Determines Your Marketing Success)

Our personalities are the keys to the type of success we have currently. In order to have a breakthrough, we need to find our path of evolvement and who we need to surround ourselves with. Amplify your strength and let those you trust watch your back for blind spots

11:20 - 12:00     Ng Siang Hang (Influencer Marketing - Rewriting The Rules For The Next Generation And Beyond)

How the influencer marketing is constantly evolving, and how brands can adapt and adjust in those aspects. Ng Siang Heng will be covering how the industry has changed over the years and its effectiveness over various forms of marketing

12:00 - 14:00     Break for Lunch
14:00 - 14:45     Sonja Piontek (The Power Of Unforgettable Brand Experiences)

The age of digitalisation – never before has it been of such vital importance for brands to build true relationships with their customers. To offer unforgettable experiences and to make them feel and understand what the brand is all about. Especially in the premium segment, this is the only way to sustainable success. In her keynote, award winning marketeer and former Director of Marketing for BMW Asia, Sonja Piontek will share how unforgettable brand experiences will create incredible loyalty, increased sales and result in impressive ROI.

14:45 - 15:45     Bella Khaja (Achieving Relevance, Resonance and Reputation with Content Marketing on Social Media)

It’s time to fix your bare bones content strategy, but where do you begin? Does social media sit at the bottom of the business food chain? How can businesses create a bulletproof strategy that is anchored in phenomenal content? And most importantly how do we build exceptional human experience across different touch points both digitally and non-digitally. 

Bella Khaja will share top tips on what it takes for brands to build algorithm proof marketing strategies to grow communities and build an army of brand advocates using quality content strategy that transcends any update.

15:45 - 16:05     Coffee Break
16:05 - 17:05     Shed Simove (Unlocking Your Creativity: 3 Ways To Have Amazing Ideas)

Shed is an expert in ideas and will share three techniques which he uses to unlock his own creativity, and believes can help make anyone’s ideas happen. Shed believes that “when an idea pops into your head, it can send you on amazing adventures – if you follow the idea through…”. He fervently believes in ‘failing upwards’ by trying to launch numerous ideas and learning from the amazing experiences they bring.

07:45 - 08:45
Registration    
08:45 - 09:00
Augment Reality    
09:00 - 09:40
Camelia Tan Sri Yaacob
Word Of Mouth Marketing "Power Tool Like No Other"

An ancient method of marketing between traders yet when applied by modern day entrepreneurs is still a powerful and effective tool to close business transactions. To build strong relationship and firm up long lasting networks it is highly recommended using the power of word of mouth marketing. Positive people skills bring customers closer hence closing transactions is quicker. Today word of mouth marketing is a phenomenon and to be a master in word of mouth marketing is exceptional because just one word can make that huge difference

09:40 - 10:20
Andrew Chow
Your Personality Determines Your Marketing Success

Our personalities are the keys to the type of success we have currently. In order to have a breakthrough, we need to find our path of evolvement and who we need to surround ourselves with. Amplify your strength and let those you trust watch your back for blind spots

10:20 - 10:40
Coffee Break
10:40 - 11:20
Nuraslina Zainal
How Conscious Capitalism Helps Business Paves Way As Market Leader

In today’s globally-competitive world, splashing tonnes of money on advertising or have millions of followers on your social media account does not guarantee you will strike the right chord in orchestrating your marketing strategy for your business to attain a celebrity status or a premium brand. Listen to Nuraslina talks about the true value of how you can differentiate your business by doing the right thing first before you start doing things right.

11:20 - 12:00
Ng Siang Hang
Influencer Marketing - Rewriting The Rules For The Next Generation And Beyond

How the influencer marketing is constantly evolving, and how brands can adapt and adjust in those aspects. Ng Siang Heng will be covering how the industry has changed over the years and its effectiveness over various forms of marketing

12:00 - 12:20
Augment Reality Treasure Hunt
12:20 - 14:00
Break for Lunch
14:00 - 14:45
Sonjia Piontek
The Power Of Unforgettable Brand Experiences

The age of digitalisation – never before has it been of such vital importance for brands to build true relationships with their customers. To offer unforgettable experiences and to make them feel and understand what the brand is all about. Especially in the premium segment, this is the only way to sustainable success. In her keynote, award winning marketeer and former Director of Marketing for BMW Asia, Sonja Piontek will share how unforgettable brand experiences will create incredible loyalty, increased sales and result in impressive ROI.

14:45 - 15:45
Paula Martin
CX, UX, and EX – Managing The ‘X’ Factor For Success In A Technologically Driven World

It’s time to fix your bare bones content strategy, but where do you begin? Does social media sit at the bottom of the business food chain? How can businesses create a bulletproof strategy that is anchored in phenomenal content? And most importantly how do we build exceptional human experience across different touch points both digitally and non-digitally. 

Bella Khaja will share top tips on what it takes for brands to build algorithm proof marketing strategies to grow communities and build an army of brand advocates using quality content strategy that transcends any update.

15:45 - 16:05
Coffee Break
16:05 - 17:05
Shed Simove
Unlocking Your Creativity: 3 Ways To Have Amazing Ideas

Shed is an expert in ideas and will share three techniques which he uses to unlock his own creativity, and believes can help make anyone’s ideas happen. Shed believes that “when an idea pops into your head, it can send you on amazing adventures – if you follow the idea through…”. He fervently believes in ‘failing upwards’ by trying to launch numerous ideas and learning from the amazing experiences they bring.

*Minds of Marketing reserves the right to alter or amend the schedule without prior notification. See our Terms & Condition. 

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